radio-controlled.co.uk is run by Radio Controlled Co UK Ltd, a company registered in England & Wales (company no. 14313695), registered office 6 Crestbrook Avenue, London N13 5RR. We are the data controller for the personal data described in this policy.

Questions about this policy or your data: [email protected] · 07766 837830.

Information you give us

• Contact and identity details – name, email address, phone number, billing and delivery addresses.
• Order details – what you buy, prices paid, delivery choices, returns and refunds.
• Account details – if you create an account, your login details and order history.
• Communications – emails, contact-form messages, live-chat conversations, bundle requests and back-in-stock requests you send us.
• Marketing preferences – whether you have signed up to our emails or browser notifications.
• Reviews – if you leave a review on our site or through Trustpilot.

Payment information

Card, Apple Pay, Google Pay and Klarna payments are processed by Stripe, and PayPal payments by PayPal. We never see or store your full card number. We keep a record of the payment (amount, method, transaction reference). For bank transfers we receive the payer name and reference from our bank.

Information collected automatically

When you visit the site we collect technical and usage information such as your IP address, approximate location (country), browser and device type, pages viewed, searches, items added to your basket, and how you arrived at the site. Some of this is collected using cookies – see section 7.

We do not collect special-category (sensitive) personal data.

We do not sell your personal data. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.

We share personal data only with service providers who help us run the shop, and only as much as they need:

• Payment providers – Stripe (cards, Apple Pay, Google Pay, Klarna), PayPal, Klarna (which may carry out its own checks for pay-later options) and WooPayments.
• Couriers and fulfilment – Royal Mail and DPD, and our order-fulfilment partners, receive your name, delivery address, phone number and email so they can deliver and send tracking. See Delivery & Returns.
• Email, chat and notifications – Brevo sends our order and marketing emails, runs our live chat and delivers browser notifications you opt into.
• Website chat assistant – our on-site chat assistant is powered by an AI service provider, which processes the messages you type. Please do not share payment details or sensitive information in chat.
• Analytics and advertising – Google (Google Analytics, Google Tag Manager and Google Ads) receives website usage data.
• Website hosting and security – our hosting provider and Cloudflare (content delivery, security and bot protection).
• Accounting – Xero, for invoices and bookkeeping.
• Reviews – Trustpilot, if we invite you to review an order.
• Marketplaces – if you buy from us through eBay, eBay shares your order details with us.
• Authorities and advisers – where required by law (for example HMRC), or to our professional advisers, or to protect our legal rights.
• Business transfer – if our business is sold or restructured, to the new owner.

Some of our providers (for example Google, Stripe, PayPal and Cloudflare) process data outside the UK, including in the USA. Where this happens we rely on UK adequacy regulations (including the UK–US data bridge) or the UK International Data Transfer Agreement / Addendum to protect your data.

• Orders, invoices and payment records – 6 years after the end of the financial year they relate to, to meet tax and accounting law.
• Customer accounts – until you ask us to close your account (order records are then kept as above).
• Marketing lists – until you unsubscribe; we keep a record of the unsubscribe so we don’t contact you again.
• Emails, chat and support messages – for as long as needed to deal with your enquiry and any follow-up, then deleted.
• Analytics data – according to the retention settings of the analytics tool (Google Analytics: up to 14 months).

Our website uses cookies. Cookies are small files stored on your device that make the site work and help us understand how it is used. By using this website you accept our use of cookies. If you do not agree to our use of cookies, please do not use this website.

The cookies we use fall into these groups:

• Essential – keep your basket, run checkout and your account login, remember your currency, and protect the site from fraud and bots (WooCommerce, Stripe, PayPal, Cloudflare).
• Analytics – tell us which pages are visited and how people use the site, so we can improve it (Google Analytics).
• Marketing – measure our adverts and emails, and power basket reminders and live chat (Google Ads, Brevo).

You can delete cookies, or block them, in your browser settings at any time. If you block essential cookies, the basket and checkout will not work.

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct data that is wrong or incomplete;
• ask us to delete your data (we may need to keep order records for legal reasons);
• ask us to restrict or stop using your data, or object to how we use it;
• receive your data in a portable format;
• withdraw consent at any time – for example by using the unsubscribe link in any marketing email.

To use any of these rights, email [email protected]. We will respond within one month. If you are unhappy with how we handle your data you can complain to the Information Commissioner’s Office at ico.org.uk – but please contact us first so we can try to put it right.

The site is served over HTTPS, payments are handled by PCI-compliant providers, and access to customer data is limited to people who need it. No system is completely secure, but we take reasonable steps to protect your data and will act promptly if something goes wrong.

Our shop is aimed at adults. We do not knowingly collect personal data from children under 13. If you believe a child has given us their data, please contact us and we will delete it.

We may update this policy from time to time. The date below shows when it was last changed.

Radio Controlled Co UK Ltd, 6 Crestbrook Avenue, London N13 5RR
Email: [email protected] · Phone: 07766 837830